The Look – it’s important – whether it’s a one-off unique and personal item, a fully crafted corporate brand or a family of diverse cross media pieces.
The Feel – it’s what stops me in the street to take a longer look, what makes me respect, empathise, love, read, keep. Every piece has to reach out and touch me.
The Work – 10% inspiration, 90% perspiration. We all love and remember when the flash of inspiration is gifted to us. Respect it with good work.
And the Inspiration – read, walk, photograph, play, dance, meditate, visit, chat, laugh, give, share, draw, love, value, wish, live, smile, be open.
“A designer knows when she has achieved perfection, not when there is nothing left to add, but when there is nothing left to take away”
– inspired by Antoine de Saint-Exupery