Many years ago I used a bought image in a job for a client for the Asian market. The girl in the image was clean and sparkly with a fabulously engaging smile – perfect!
Over the years I see her pop up more and more often, in everything from a nurses outfit to a tennis player. She always looks “perfect”.
Seems we’re all a bit over that – now wanting an authenticity in what we see. A simplicity. A truth. We want our business people to look like they are working, that they are tired, or stressed, or fooling around or simply, honestly happy. That they actually look like people you know – not the perfectly manicured, the perfectly made-up with the perfect hair. We want them to seem real to us. We want to empathise with them in whatever role they have. We want them captured in a human moment.
Time for something real, something human, something imperfect, individual – a simplicity